Atticus Journal

Another thing I like about WPP is the annual awards publication called The Atticus Journal.

WPP gives out the Atticus Awards each year “to encourage original thinking in marketing communications” explains CEO Mark Read in the introduction to the current issue.

Unpacking this a little, the awards and journal serve as an incentive device to uncover and share how insights go into the creation of effective work, and to help people other than its creators to gain full understanding of why.

Taken together, the awards and journal convey recognition on the authors, the ideas, and facilitate their distribution.

A few noteables from the current version of The Atticus Journal (#25), which was published earlier this month …

The colorful cover design by recent art-school graduate and current Fitch designer Songyee Kim captures how ideas are discovered/created. A great way to wrap the package.

The Under 30 essay winner, Raquel Harrah from Wunderman Thompson, gives new life to resonant quote from the economist E.F. Schumacher about the power of rational/emotional balance in communication.

Finally, an abstract from a paper by Dayoán Daumont from Ogilvy Consulting argues that while there is a huge opportunity for brands to capture/use biometric data they have to balance being “consumer obsessed" and keeping the interests of the individual at heart. That is, the first concern must be the effect on the consumer and the second the impact for the brand.

Here’s where to find it …

https://www.wpp.com/wpp-iq/atticus-awards/atticus-journal-v25