新しい WPP
The new WPP is a creative transformation company.
This new direction was announced at the Investor Strategy Day on 12/11 by CEO Mark Read.
His three-year plan for “radical evolution” reflects a vision for WPP as a leader in creativity and technology.
The new WPP’s offering covers four areas: Communications, Experience, Commerce and Technology.
An evolved brand identity by Superunion and Landor was also released at the event.
The new motion logo is made of many dynamic and connected parts that make up a whole.
It is intended to convey that WPP’s people, agencies and capabilities are constantly in motion, to work together as one for clients.
More here …
https://www.wpp.com/news/2018/12/wpp-presents-strategy-for-growth
And here …
