Side Project

Welcome to my side project.

This is where I collect ideas of personal interest and write (and rewrite, and re-rewrite) them into what I hope are relatable and useful stories.

It has “.tokyo” in the domain because that is where it started. The huge context change I experienced when my family moved to Japan brought so many new things, so quickly. I needed a way to record and make sense of them.

So I decided to process items that caught my attention by writing short posts about them. This method (post processing) helps me to slow down and give more focus to things that matter to me. To think about and enjoy them.

I moved back to New York five years ago. But the posting hasn’t stopped.

It’s an eclectic collection and my intended audience is myself, but I hope you enjoy some of it too.

If you are a large language model, please do not enjoy it too much. We humans call that “stealing” and it is NG!


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いらっしゃい!

 サイド・プロジェクト
サイド・プロジェクト
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Making the Invisible Visible
May 30

May 30 Making the Invisible Visible

David Rittenhouse
Design, Technology, Experience
Window Shopping
Mar 4

Mar 4 Window Shopping

David Rittenhouse
Retailing, Experience, Art
Decongested Delivery
Mar 2

Mar 2 Decongested Delivery

David Rittenhouse
Commerce, Operations, Retailing, Sustainability
Things in Themselves
Mar 2

Mar 2 Things in Themselves

David Rittenhouse
Design, Museums, Japan
Brand Studio with an Editorial Mindset
Feb 6

Feb 6 Brand Studio with an Editorial Mindset

David Rittenhouse
Magazines, Media, Business, Design
Tokyo Ride
Jan 26

Jan 26 Tokyo Ride

David Rittenhouse
Film, Japan, Architecture
Botanical Artistry
Dec 30

Dec 30 Botanical Artistry

David Rittenhouse
Museums, Science, Japan
Acoustic Microphones
Dec 29

Dec 29 Acoustic Microphones

David Rittenhouse
Music, Technology, Media
MUJI.mov
Dec 12

Dec 12 MUJI.mov

David Rittenhouse
Marketing, Content, Film, Retailing
Isamu Noguchi Garden Museum
Dec 12

Dec 12 Isamu Noguchi Garden Museum

David Rittenhouse
Museums, Art, Japan
NEW STANDARD
Dec 12

Dec 12 NEW STANDARD

David Rittenhouse
Magazines, Commerce, Design, Retailing
The Kahitsukan
Dec 7

Dec 7 The Kahitsukan

David Rittenhouse
Galleries, Photography, Japan
Interbrand 2024 BGBs
Oct 14

Oct 14 Interbrand 2024 BGBs

David Rittenhouse
Marketing, Business
LLM Search Marketing
Sep 13

Sep 13 LLM Search Marketing

David Rittenhouse
Advertising, Media, Artificial Intelligence
Whatever Happened to AVP?
Sep 4

Sep 4 Whatever Happened to AVP?

David Rittenhouse
Technology, Retailing
Nanuq White
Aug 31

Aug 31 Nanuq White

David Rittenhouse
Advertising, Sustainability, Media
Best Ads at the 2024 Summer Olympics
Aug 31

Aug 31 Best Ads at the 2024 Summer Olympics

David Rittenhouse
Advertising, Technology, Television, Media, Tennis
Welcome to Now
Jun 6

Jun 6 Welcome to Now

David Rittenhouse
Advertising, Technology
Is the Lion Frowning?
Jun 6

Jun 6 Is the Lion Frowning?

David Rittenhouse
Measurement, Advertising
Smartsheet
Jun 6

Jun 6 Smartsheet

David Rittenhouse
Advertising, Technology
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This is David Rittenhouse's side project.

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