Brand Studio with an Editorial Mindset

Yesterday, I went to see Chris Anderson's farewell address at TED's office down on Hudson Street and a question came from the audience about TED's future positioning under new leadership.

The entire theater burst out laughing when it turned out that the questioner was sitting in the seat next to Scott Dadich, who is one of the designers of the TED brand as it is right now.

As I was leaving the event, I saw Scott in the lobby and was reminded of great work he had done for my agency (as a media partner) back when he was leading Conde Nast Digital's efforts to tabletize their magazines via digital replicas for Apple iPad.

Since then Scott has traveled a great distance, opening his own agency Godfrey Dadich Partners (GDP) which he has been building now for eight years, and which he says ‘never leaves him a day without feeling challenged.’

Talk about a reset. He went from supercorp to startup one step.

I came across this recent podcast interview with him from "Print is Dead (Long Live Print)" produced by the Society of Publication Designers and think it captures Scott's inspiring story up to the near-present quite well.

From his first design project lettering a sign in a bagel store in Lubbock, Texas to inviting Barack Obama to guest-edit an issue of WIRED magazine, Scott describes how he got to where he is now - heading a “brand studio with an editorial mindset” that has his name on the front door.

Please listen to the whole thing to hear it from him directly …

https://www.spd.org/print-is-dead-long-live-print/scott-dadich

Also, you can check out GDP’s work on their site, here. I especially love this video they did for IBM Research.