Adobe Firefly
Adobe Firefly is now in beta.
Firefly is generative AI for content creators.
My agency used it recently to produce composite-images of punctuation marks (in the direction of the letter N shown above) for social posts supporting a large-scale sports activation.
It seems to have delivered the goods. High quality imagery. Made very quickly. At low cost.
Here is how Adobe describes Firefly in the product FAQ:
Firefly is the new family of creative generative AI models coming to Adobe products, focusing initially on image and text effect generation. Firefly will offer new ways to ideate, create, and communicate while significantly improving creative workflows. Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.
AI generators like Firefly can enhance creativity by giving people new ways to imagine, experiment, and bring their ideas to life. Firefly is unique because Adobe intends it to be more than an AI text-to-image generator. As part of Creative Cloud, we plan for Firefly to supplement the creative tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to video to 3D, as well as “creative building blocks” like brushes, vectors, textures, and more.
For Firefly, the future vision is for creators to be able to use everyday language and other inputs to quickly be able to test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences, and more — then seamlessly customize and edit their content using a combination of Firefly and other Creative Cloud tools.
The current Firefly generative AI model is trained on a dataset of Adobe Stock, along with openly licensed work and public domain content where copyright has expired.
I want to call out that this initial focus on text effects clicks-back to Adobe’s roots as the developer of PostScript, the defacto standard for computer printing that opened the door to the desktop publishing revolution.
You can see and read more about the product and the beta here:
