Noritake

WORKS is a collection of recent illustrations by Noritake, the one-named popular Japanese illustrator. 

Noritake's monochromatic line drawings for advertisements, books, magazines and fashion seem to be everywhere right now.

Though they are low on detail and color, his pictures manage to be very expressive.

For example, the Steve Alan Optical ad showing the products and customer personas.

Are these actual people? Or are they types of people? I feel like I've seen all of them at least once in my life. I might even know the guy all the way to the right.

I think it is Noritake's ability to observe closely and then generalize with such economy that makes his work work.

WORKS, the book, is published by Graphic-sha publishing company and printed/bound by Tosho Company, Ltd.

The ISBN is 978-4-7661-3336-3 if you want to buy a copy here in the US.

More about Noritake here ... https://noritake.org