Cranberry Wiggle

Boredom. Product. Trance beats. Jerking and shaking while seated for dinner.

That's pretty much all there is to this wacky commercial from Ocean Spray for one of the most mundane products in the world - canned cranberry sauce.

This laterally-thinking, attention-grabbing work by Orchard Creative and film director Jeff Low will earn more media than it pays for.

Funny. Frenetic. Focused. Watch it here on YouTube: https://www.youtube.com/watch?v=NpJ7mcm8MnY

The write up on Muse by Clio offers a peak behind the curtain, including character-casting selections towards actors who can “really let loose”: https://musebycl.io/music/wiggle-room-ocean-spray-cranberry-sauce-shakes-holidays

The full version of the backing track by the Detroit Grand Pubahs is on Sound Cloud: https://soundcloud.com/blackfu/wiggle-wiggle-jiggle-jiggle

Truth is, I’m not sure if I like it or not. But I’ve certainly watched it more than a few times.