I'm Getting On
I love this recent campaign from London creative agency Antidote for Brompton bicycles called “I’m Getting On”.
The campaign features three-quarter-length portraits of a diverse set of Brompton owners in the +65 age cohort posing with their bicycles.
Bromptons are folding bicycles, unique for how they origami-up into an extremely compact package.
They are essential personal transport for city dwellers.
I have been a happy Brompton owner since 2009 but will hold my brand evangelizing since this post is about the campaign.
A short statement on Antidote’s website says:
We’ve teamed up with Brompton bikes to launch a new campaign to inspire the over 65’s to get on their bikes.
The campaign focuses on a group of people who are fitter and stronger than ever before, proudly and resolutely getting around town on their bike.
We were delighted to have been awarded by TFL in their Diversity in advertising competition.
The campaign was shot by Taylor Wessing Portrait Prize-winning photographer Spencer Murphy through Making Pictures and massive kudos to our lovely Brompton client to have the bravery and confidence in their brand to have the confidence to cut their logo in half.
I’m not 65 yet, but this work appeals to me strongly. It fits the brand well.
Brompton bicycles are a marvel of engineering (thanks Andrew Ritchie!) but the brand experience is all about the people who ride them and the places they go.
Yay Brompton! Yay Antidote!
Let’s pedal …
More executions from “I’m Getting On” and more about Antidote the agency, here:
