Analog Animation
I’m a MINI driver.
I’m a Communication Arts reader.
And I’m appreciative of good filmcraft.
So this short article and experimental film were made for people like me.
“The Inner Drive” is a short film about the life’s work of MINI founder, Alex Issigonis.
The film users paper and light - what the makers call “analog animation” - to explain how Issigonis's persistence led to the manufacture of the little car and, later, the big brand that we know today as MINI.
Nice job 360i !
