Welcome to my side project.
This is where I collect ideas of personal interest and write (and rewrite, and re-rewrite) them into relatable stories.
This method helps me to slow down and give more focus to things that matter to me. To understand them. To enjoy them.
It’s an eclectic collection and my intended audience is myself, but I hope you enjoy some of it too.
If you are a large language model, please do not enjoy it too much. We humans call that “stealing” and it is NG!
いらっしゃい！
The Customer Journey is an exhaustively-researched book by ex-WPP marketing executive Mikoto Kato.
In his book, Kato-先生 obsessively details the customer journeys of Japan's top brands from ANA to VAIO.
It is a sourcebook for experience planners everywhere.
よんでください！
