インターメディアテク Science Education In A Shopping Center?

The intermediateque (IMT) is a permanent, natural-history themed exhibition managed by the Unversity of Tokyo located in the KITTE shopping center in Marunouchi.

Is it strange that there is a university science museum in a high-end retail complex?

In a word, no.

In Japan, experience architects are mixing together shops, restaurants and culture in a constant and sometimes-unexpected swirl of experimentation to try to identify and create the optimal mix of comfort, depth, and fun.

In Ginza Six, there is a Shinto Shrine and a Noh Theater.

In Tokyo Midtown, there is an Design Gallery and a Light Garden.

In Sony Park, there is a Video Gaming Park and a Rollerskating Rink.

These varied experiences connect something that Japanese people like to do (shopping) with culture, entertainment, and yes, even science education.

I’m not 日本人 but it works for me too.

If you have anything to do with Experience Design, please study this carefully!