アンドリュー・エーレンバーグ Early Promoter of Understandability
Andrew Ehrenberg sounds like he was quite a ramarkable person.
From Wikipedia …
Andrew Ehrenberg was a statistician and marketing scientist. For over half a century, he made contributions to the methodology of data collection, analysis and presentation, and to understanding buyer behaviour and how advertising works.
He wrote a book called "A Primer In Data Reduction” which emphasises the relevance of statistics to real world problems and explains how to reduce numerical data to statistical summaries, interpret results, and present data clearly.
Over more than fifty years, Ehrenberg worked to discover new principles and understanding, nearly always using data already available. He worked hard to communicate — to write simply and understandably, and to present figures in such a way as to tell an understandable story. His tables and charts always supported his communication. They did not ask the readers themselves to undertake the work of extracting meaning from the data. In consequence, they have been criticised as showing only carefully selected data.
You can learn more about him here …
