Oct 8

Oct 8 Design Thinking, IBM Style

IBM didn’t invent design thinking, but it made a significant contribution through what it calls Enterprise Design Thinking.

To explain it, IBM built a digital experience that introduces a framework, provides tools, and answers questions.

The framework is familiar to anyone who knows IBM - it focuses on user outcomes, restless reinvention, diverse empowered teams.

Their model for reinvention is driven by what IBM calls The Loop, a cycle of observing, reflecting, and making.

The Loop is visualised as a sideways-eight, the symbol for infinity. The Japanese word for infinite is むげん / 無限 /.

You can learn more about IBM’s Enterprise Design Thinking at the link below.

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Oct 8 The Form of Knowledge